Communications Cohort

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Summer 2025

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Communications Cohort 〰️ Summer 2025 ~

Join a close-knit group of higher education sustainability communicators to connect over shared experiences and fine-tune your strategy.

About the Cohort

Whether you're a seasoned professional or new to higher education sustainability communications and outreach, this cohort is for you! Take time before the start of the school year to develop an effective communications strategy.

The cohort will meet virtually for five weeks and dive into topics like key messaging, social media strategies, storytelling techniques, content creation, scheduling and metrics, behavior change principles, and more each week. Plus, there will be ample opportunities for discussion, workshopping, and practice. Templates and take-home activities and resources will be provided, as well as optional 1:1 coaching and discussion debriefs with your cohort members.

Connect with like-minded individuals, expand your network, and gain inspiration from fellow cohort members. Take advantage of this unique opportunity to enhance your communications and learn from others in a casual and fun environment.

Please Note: This cohort is discussion-based and participants will be expected to complete short homework assignments each week and share their thoughts and questions in both small and large group discussions.

Space is limited! The cohort will be capped at 15 participants.

Cost

The cohort program is $450.

Registration Opens in April

 Before registration opens in April, I am asking those interested in being part of this cohort to fill out an interest form to ensure the Cohort will reach the required capacity. Please complete the form by Friday, March 28.

Syllabus

WEEK ONE: CORE 

In the first week, we will take time to get to know our fellow cohort members, review the cohort schedule, and set expectations with our Full Values Contract. We will cover the following concepts as we discuss Communications Strategies: voice, audience, channels, and key messages. All participants will complete a communications audit for websites, social media, and newsletters.

WEEK TWO: CREATE 

The second week will cover content creation, review style and branding guides, break down channel-specific content, and more. Principles of effective communications, including those informed by behavioral science will also be covered.

WEEK THREE: CONSISTENT

Making time for communications is a big challenge. This week we will dig into calendars and scheduling, using a variety of templates and resources. We will also discuss how to maintain consistency by creating simple policies and guidelines.

WEEK FOUR: COUNT 

This week we’re talking metrics: which to track and why, how to track them, and how to understand the numbers. We’ll also discuss assessment and reporting strategies and learn how to use our learnings to inform and adjust our strategy. 

WEEK FIVE: CHANGE 

In the final week, we’ll cover behavior change principles as they relate to communications and outreach. We will also set goals to integrate the learnings from the cohort into our work.

Schedule:

Mondays 3:00pm-5:00pm EST (2 hours)

July 7, 3:00pm-5:00pm EST

July 14, 3:00pm-5:00pm EST

July 2, 3:00pm-5:00pm EST

July 28, 3:00pm-5:00pm EST

August 4, 3:00pm-5:00pm EST

Thursdays 3:30-5:00pm EST (1.5 hours)

July 10, 3:30-5:00pm EST

July 17, 3:30-5:00pm EST

July 24, 3:30-5:00pm EST

July 31, 3:30-5:00pm EST

August 7, 3:30-5:00pm EST

Mondays: Mondays 3:00pm-5:00pm EST (2 hour)

Content + Practice + Discussion

Monday’s content will be recorded and shared following each session. All other cohort discussions will not be recorded.

Thursdays: Practice + Discussion (1.5 hours)

Thursdays 3:30-5:00pm EST

A collaborative document will be used to keep track of shared resources, discussions and tips shared during the Thursday debriefs.


Please note: The schedule is subject to change. All schedule changes will be promptly communicated to Cohort participants.

Testimonials from Past Cohort Participants

  • "Combining engaging content with discussion time and breakout sessions gave me a great chance to learn new information, while also sharing ideas with some of my colleagues."

    January 2024 Cohort Participant

  • "The greatest value of this cohort was absolutely connecting with other like-minded ‘communicators’ in this work! As a staff member who works remotely, it was so refreshing to get into a routine where I was able to share experiences.”

    January 2024 Cohort Participant

  • “I found it to be really engaging and something I looked forward to each week. This is a great starting point for folks who need help taking an inventory of their communications.”

    January 2024 Cohort Participant

FAQs

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FAQs 〰️

  • Higher education professionals working in sustainability offices or related offices. Whether you're a seasoned professional or new to higher education sustainability communications and outreach, this cohort is for you! This is not open to students or student staff (sorry!)

  • To get the most out of the communications cohort, we hope that you will participate in as many sessions as possible. However, we know things come up and will be as flexible as possible to changing schedules.

  • Monday sessions (Content + Practice + Discussion) will be recorded and shared.

    All other cohort discussions will not be recorded, but notes and resources will be shared.

  • Please contact lisa@greenlmn.com to discuss group rates.